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BON ACCORD CAREFull rebrand and website project

BAC Header


Full rebrand and website project


Brand development, responsive web design & development, design for print, photography, guidelines, employee templates


Bon Accord Care provides an important and highly regarded community service across Aberdeen, working with a diverse range of people to provide support and enhance well-being. We were really excited to be selected to develop its image and generate greater awareness of its aims, resources and achievements.

The project started with an initial review and audit of existing marketing communications. Together with client dialogue, this enabled us to learn more about the organisation and how its services were delivered, ensuring that the identities, colours, fonts and messages we developed were appropriate and effective.

BAC Logos


The fresh, new identity is constructed from five icons that represent people and the individual subdivisions of Bon Accord Care, coming together to form a central star that is in touch with their slogan, ‘Working Together for Your 5 Star Service’.

The vibrant, uplifting colour palette was expressly chosen to reflect their approach of being both personable in their interactions with clients, and meeting the objective of transforming and enriching their lives.


Turning to the organisation’s online presence, we first reviewed the content, performance and usability of BAC’s existing site. Again, in discussion with the client, we identified what was required by both BAC and end-users and developed a solution with clean styling, intuitive navigation and potential for growth and development.

We paid close attention to W3C AA Accessibility Guidelines to minimise potential barriers to users, and optimise both access and interaction. To assist BAC in managing their new site, we used Umbraco - a premium, fully-customisable Content Management System (CMS) that means our customers can add, edit and move website content, and develop the site themselves over the long term. When the time is right, we can also scale up the site and add in new functionality - such as multi-language accessibility - without any major restructuring or expense.


BAC Case Study


Key to improving the look and feel of Bon Accord Care’s website content is supporting imagery, so our professional photographers took a series of high quality shots around BAC’s facilities, providing a fantastic new resource for future communication materials.

We are currently helping BAC with a number of additional internal and external communication materials.

BAC testimonials


“Max and Co created our new brand identity, as well as designing and building our website. We’re very happy with the quality of work produced and are enjoying putting it to use. Further testament is the positive feedback that we have received since launch.

This work has ensured that our organisation can clearly demonstrate its progressive and evolving approach, yet celebrate our long history. Most importantly, it provides us with a recognisable and professional image that is truly representative of those we seek to support; to deliver positive outcomes for the people of Aberdeen.

The friendly team are responsive, professional and enthusiastic; with attention to detail to ensure high quality work, at every request. I have no hesitation in recommending Max and Co, due to their design and technical skills in all areas of the creative field”.

Paula Wesencraft, Marketing & Business Development Officer, Bon Accord Care

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