How we do it

At Max and Co, we endeavour to apply a production process that accurately interprets, addresses and meets (or exceeds) your brief. At the initial stage of a project, this means clearly understanding the requirements and expectations of our service along with the parameters and constraints of the commission.

As you would expect, we aim to identify the target audience, their existing perceptions and how these need to be influenced.

We discuss how to make best use of available resources and acknowledge the wider context in terms of brand applications and media environments.

We ensure our creative input is appropriate to the nature and scope of the project, generating original concepts where the value of these is assured. Our design and media teams work together to create samples and/or demos for initial review and critiquing before final production.

We apply stringent quality management procedures to confirm accuracy, operability and delivery standards prior to final issue.